Meet the Founder
For nearly 20 years, I've helped Australian tourism businesses build meaningful relationships with the international travel trade across the UK, Europe and North America — from representing Australia with Tourism Australia in London, to founding the Unique Boutique Collection, to leading the team at Australian Geographic Travel.
One lesson has stayed constant: tourism is built on relationships, reputation and quality. The most remarkable experiences aren't always the most visible — not for lack of quality, but because building trust with the international trade takes time, consistency and a genuine presence in market.
Beyond the Map is a carefully curated collection of exceptional regional Australian accommodation and touring experiences, represented throughout Europe, the UK and North America. We build long-term relationships with the international trade, raising awareness of regional Australia and giving advisors the confidence to recommend experiences beyond the traditional gateways — so our members can focus on what they do best, while we handle the market development.
Based in Europe, I work closely with travel advisors, buyers and industry partners, using storytelling, training and trusted relationships to help create itineraries that encourage travellers to slow down and connect with the places that make Australia truly special.
Because the best holidays aren't measured by how many places you tick off — they're remembered for the people you meet, the experiences enjoyed and the stories you carry home.
Bryan Arnicar
Founder
Beyond the Map
Vision & Purpose
Beyond the Map is a curated collection of Australia's leading regional accommodation and touring experiences, represented internationally through long-term trade relationships.
Supporting the Signature Collection is a carefully selected network of Regional Members, represented collectively to strengthen destination stories and help international buyers build richer regional itineraries.
"Every training session, trade meeting and market activity contributes to the overall strength of the Beyond the Map portfolio. The approach creates a balanced ecosystem where both the Signature Collection and Regional Member benefit from a stronger collective presence in market.”